Wyndham Hotels & Resorts has achieved a major milestone in China’s fast-growing hospitality market with the opening of its 100th Days Inn property. The launch of Days Inn by Wyndham Shantou Jinping reflects the company’s strong growth strategy in Asia Pacific and its firm grip on the direct franchising model in the Chinese market.
This expansion milestone highlights Wyndham’s ongoing success in delivering high-quality, tech-enabled accommodations for both business and leisure travelers. The company’s focus on franchise operations, advanced technology, and a solid development pipeline has helped it scale quickly across China.
Over the past five years, the Days Inn brand has seen consistent double-digit growth in net room count in the country. Wyndham has also expanded its overall room presence in China by 14% during the same period. In addition, its development pipeline grew 25% year-over-year as of the end of Q1, and franchisee revenue per available room (FeePAR) has doubled since 2018 — signaling both strong market demand and operational efficiency.
China is on track to become the world’s largest tourism market within the next decade. Wyndham is strategically positioning itself to meet this demand through targeted hotel openings and comprehensive support for its franchisees. The company’s “Wyndham Advantage” — which includes global marketing, powerful distribution systems, and a tech-forward service platform — continues to drive its success across the region.
