Alivaa Hotels & Resorts has announced the addition of Hotel Hoften Lotus Court in Noida, Uttar Pradesh, to its growing portfolio. This marks the 14th property to join the Alivaa network and represents a key step in the company’s nationwide expansion strategy.
Hotel Lotus Court operates under the Hoften brand, which is known for offering smart, efficient service tailored to younger travelers.
“We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the broader Alivaa Hotels & Resorts collection,” said Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business). “Noida is a dynamic and growing destination. This partnership allows us to offer guests more high-quality experiences. The hotel fits perfectly with our brand’s charm and high standards.”
Vikramjit Singh, Founder of Alivaa Hotels & Resorts, highlighted the importance of the move. “As we aim to become a top player across India, Noida plays a key role in our growth strategy. This signing strengthens our presence in the country’s apparel hub and is the first of many in this city.”
Ashish Mittal, owner of Hotel Lotus Court, also expressed his excitement about the partnership. “Joining Alivaa Hotels & Resorts and becoming part of The Hoften brand is a big milestone for us. Their strong expertise and focus on guest satisfaction match our vision perfectly. We’re excited for this next chapter and look forward to offering even better experiences to our guests.”
