The name Sheraton is one of the most recognizable in the global hospitality industry. Now a part of Marriott International, Sheraton Hotels and Resorts has evolved from a standalone American brand into an international symbol of upscale accommodation and reliable service. This article explores the detailed history, features, and global presence of Sheraton, explaining exactly what “Marriott Sheraton” means today. It also provides insights into the brand’s offerings, guest experience, and the strategic reasons behind its integration into the Marriott portfolio.
The History of Sheraton Hotels
Origins in the United States
Sheraton Hotels was founded in 1937 by Ernest Henderson and Robert Moore in Springfield, Massachusetts. The name “Sheraton” came about not from a planned branding effort, but because of a large illuminated sign that came with a hotel the founders purchased. To avoid the cost of removing the sign, they decided to adopt the name.
Rapid Expansion Across the U.S. and Beyond
By the 1940s, Sheraton had become the first hotel chain to be listed on the New York Stock Exchange. Throughout the following decades, the company expanded across North America and internationally. Sheraton gained a reputation for consistency and innovation, such as being among the first to introduce computerized reservations systems in the 1960s.
Acquisition by Marriott International
In 2016, Marriott International acquired Starwood Hotels & Resorts Worldwide, the parent company of Sheraton. This acquisition made Marriott the largest hotel company in the world. Since then, Sheraton has been positioned as one of Marriott’s core upscale brands, undergoing modernization to align with contemporary traveler expectations.
Understanding the Marriott Sheraton Brand Today
A Key Player in Marriott’s Portfolio
Today, Sheraton operates under the Marriott umbrella and serves as a flagship brand in the upscale full-service hotel segment. Marriott International owns and operates over 30 hotel brands, and Sheraton continues to play a central role in maintaining brand diversity and reach.
Global Presence and Recognition
Sheraton operates in more than 70 countries, with over 400 properties worldwide. This global reach means that travelers can find a Sheraton in most major cities and travel hubs, offering consistent service and comfort. The brand is especially prominent in Asia, the Middle East, and North America.
Sheraton’s Brand Identity and Experience
Sheraton is positioned as a premium brand, offering upscale amenities while maintaining a welcoming and familiar environment. Signature elements include the Sheraton Sleep Experience bed, spacious lobbies designed for work and socializing, and extensive conference and meeting facilities. The design philosophy combines modern aesthetics with local cultural elements, ensuring that each property retains a unique charm.
Key Features and Services of Sheraton Hotels
Room and Suite Options
Guests at Sheraton properties can expect rooms designed with comfort and functionality in mind. The brand offers a variety of accommodations, from standard rooms to executive suites. Rooms often feature ergonomic workspaces, high-speed Wi-Fi, and luxury bedding.
Dining and Culinary Experiences
Sheraton places a strong emphasis on culinary excellence. Many hotels offer on-site restaurants featuring international cuisine and local flavors. Club lounges provide exclusive access to complimentary breakfast, evening hors d’oeuvres, and beverages for Marriott Bonvoy members and premium room guests.
Business and Event Facilities
Sheraton is known for its extensive meeting spaces. Business travelers can take advantage of state-of-the-art conference rooms, event planning services, and high-tech amenities. Many Sheraton properties also host large conventions and weddings, equipped with grand ballrooms and banquet services.
Fitness and Wellness Options
Guests can access well-equipped fitness centers, swimming pools, and spa services. Sheraton’s fitness philosophy supports traveler wellness with 24-hour gym access and health-focused room service menus.
The Modernization of Sheraton Under Marriott
Sheraton’s New Vision
Marriott has invested heavily in revitalizing the Sheraton brand. The goal is to reposition Sheraton as the modern gathering place of the community. Renovations have focused on open, collaborative lobby spaces, upgraded guest rooms, and digital enhancements to streamline check-ins and service requests.
Technology Integration
Modern Sheraton hotels use smart technology to enhance the guest experience. Mobile check-in and digital room keys are now standard. Some locations even use AI to personalize guest preferences.
Local Engagement and Cultural Design
To offer a more authentic experience, Sheraton incorporates local design elements and partners with local artisans and chefs. This ensures that each property reflects the culture of its destination, while still delivering the consistency guests expect.
Marriott Bonvoy and Sheraton
Integration into the Loyalty Program
Sheraton is fully integrated into the Marriott Bonvoy loyalty program. This allows guests to earn and redeem points across all Marriott properties, enhancing the value of repeat stays. Bonvoy members also enjoy benefits like room upgrades, late check-out, and access to exclusive offers.
Business Traveler Benefits
For frequent business travelers, Sheraton offers dependable service, strategic locations, and loyalty perks. Marriott Bonvoy also includes special programs for corporate clients and small businesses.
Sheraton’s Competitive Advantage in the Hotel Industry
Reliable Quality Worldwide
One of Sheraton’s core strengths is its ability to deliver a familiar and reliable experience across the globe. Travelers know they can expect a certain level of comfort, cleanliness, and professionalism, whether they are staying in New York, Dubai, or Tokyo.
Strong Brand Recognition
As one of the oldest hotel brands still in operation, Sheraton enjoys strong brand recognition. This makes it a trusted choice for both first-time and seasoned travelers.
Part of a Powerful Network
Being part of Marriott International provides Sheraton with access to a wide range of resources, including advanced technology, marketing capabilities, and global booking systems. This synergy enhances both guest satisfaction and operational efficiency.
Sheraton in Popular Destinations
Urban Hubs and Capital Cities
Sheraton has a strong presence in major metropolitan areas, including London, New York City, Bangkok, and Dubai. These properties often serve as go-to accommodations for international business travelers and city explorers alike.
Resorts and Leisure Travel
In addition to city hotels, Sheraton also operates beachfront resorts and mountain retreats. These properties are designed to cater to leisure travelers seeking relaxation, recreation, and family-friendly experiences.
How to Book a Sheraton Hotel
Online and Mobile Booking
Guests can book Sheraton hotels directly through the Marriott website or app. Alternatively, travelers can also find competitive hotel deals through third-party travel platforms and comparison websites. These portals often offer seasonal discounts, package deals, and last-minute rates.
Using Loyalty Points for Stays
Members of Marriott Bonvoy can redeem their loyalty points for free nights at Sheraton properties, making it a cost-effective choice for frequent travelers. Points can also be used for upgrades, dining, and special experiences.
Travel Tips for Sheraton Guests
When booking a Sheraton stay, it’s helpful to read recent reviews and explore the hotel’s specific amenities. For the best rates, consider joining the Marriott Bonvoy program or booking through an authorized hotel booking platform.
Conclusion: What Makes Sheraton Special?
Marriott Sheraton represents more than just a hotel brand. It is a symbol of consistency, comfort, and international hospitality. From its historical roots to its modern-day global presence, Sheraton has successfully adapted to the evolving needs of travelers. As part of the Marriott International family, it continues to offer dependable service, modern amenities, and an enriching guest experience.
Whether you’re a business traveler seeking seamless service or a leisure guest in search of reliable luxury, Sheraton delivers. With competitive pricing, strong brand recognition, and valuable loyalty perks, it remains one of the top choices in the competitive world of hotels.
