In a landmark moment for Philippine hospitality, Robinsons Land Corporation (RLC) has officially opened the NUSTAR Hotel, the country’s first-ever ultra-luxury Filipino-branded hotel, located within the prestigious NUSTAR Integrated Resort in Cebu City. The six-star property debuted on Thursday, signaling a bold new chapter for RLC and the national luxury travel sector.
This milestone positions RLC at the forefront of the Philippines’ hospitality industry, as it aims to redefine opulence through a uniquely Filipino lens. The NUSTAR Hotel blends world-class service and amenities with the distinctive warmth, artistry, and heritage of Filipino culture — from design elements and craftsmanship to personalized guest experiences rooted in local hospitality traditions.
“NUSTAR is more than just a hotel — it’s a celebration of Filipino excellence on the global luxury stage,” said an RLC representative at the opening. “It marks our ambition to deliver unparalleled experiences while proudly showcasing our cultural identity.”
Setting a New Benchmark in Luxury Travel
As a six-star hotel, NUSTAR is engineered to compete with elite international brands, while maintaining a strong national identity. With bespoke interiors, high-touch service, and top-tier amenities, the hotel aims to attract high-net-worth individuals, luxury-seeking tourists, and global travelers looking for a singular Filipino luxury experience.
NUSTAR’s opening follows the 2022 debut of Fili, RLC’s five-star Filipino hotel brand. While Fili marked the company’s entry into premium local hospitality, NUSTAR propels the brand into the ultra-luxury segment, signaling a maturing vision: delivering Filipino hospitality at the highest global standard.
Elevating Cebu and the Philippines on the Global Map
The hotel also serves as a major boost to Cebu City’s profile as a global tourism destination, with NUSTAR Integrated Resort positioned as a premier hub for entertainment, gaming, and high-end travel in Southeast Asia. With its strategic location and unmatched offerings, the NUSTAR Hotel is expected to draw elite clientele from around the world, further strengthening the Philippines’ growing reputation in luxury tourism.
As the curtains rise on this landmark property, NUSTAR Hotel promises not just lavish accommodations, but a proud expression of Filipino identity and innovation—setting the gold standard for future developments in the region.
