TUI Hotels & Resorts is continuing its expansion in Asia with the opening of its first hotel in Cambodia and the introduction of its TUI Suneo brand in China.
The TUI Blue Sihanoukville, located along the Gulf of Thailand’s coastline, marks the brand’s debut in Cambodia. Positioned in the heart of Sihanoukville and close to the beach, the hotel offers 189 guestrooms and suites, a gym, and an outdoor swimming pool. It aims to attract lifestyle travelers exploring Cambodia’s rapidly growing tourism sector.
In China, TUI has launched its first TUI Suneo hotel in Shenzhen. The TUI Suneo Shenzhen Manwan, located in the Dapeng Bay New District, features 215 rooms and suites, along with expansive outdoor facilities, offering both relaxation and exploration in one of China’s most dynamic cities.
In addition to these new openings, TUI Hotels & Resorts has signed three new projects, further expanding its Asian portfolio. The company has 26 additional hotels in the pipeline, with plans to increase its presence in destinations such as Cambodia, China, Indonesia, the Maldives, the Philippines, Thailand, and Vietnam.
Currently, TUI operates 22 resorts in Asia, with three new properties added this financial year: TUI Blue Maduzi in Bangkok, TUI Blue Berawa in Bali, and TUI Blue Guilian Watermark Promenade in China. By September 2025, more hotels will open in Vietnam, China, and Cambodia, continuing the brand’s expansion across the region.
“Adding a new destination and launching an additional brand in Asia is an important milestone for us,” said Artur Gerber, managing director of TUI Hotels & Resorts. “Our expertise in the leisure hotel industry offers great added value not only to guests from Europe but also from Asia. Together with our local partners, we will create a welcoming atmosphere and unique holiday experiences.”
